Great Teammates with Big Ambitions

Our Founders and Executive Managers are a team of accomplished professionals from diverse backgrounds and experiences. United by a shared passion for technology in the construction and real estate sectors, they are dedicated to realizing the vision of efficient, cost-effective, and sustainable modular villa production.

Javier Rodriguez, CEO:  Javier is a distinguished executive with extensive expertise in leading global business strategies, mergers and acquisitions (M&A), B2B eCommerce, digital transformations, and change management across the technology, energy, and manufacturing sectors. His career is marked by a strong focus on customer collaboration, team building, and strategic value delivery. With a proven track record in driving profitable opportunities, Javier oversees a team dedicated to enhancing sales efficiency B2B eCommerce and user experience through digitalization. His background includes roles at McKinsey & Company, BP, and Shell, where he demonstrated expertise in operations, logistics, and strategic planning. Javier's education includes an MBA from Kelley School of Business, Indiana University, and a BS in Mechanical Engineering from IUPFAN. Javier is a Fulbright alumni.

Arno Strotgen, CTO: With over 28 years of leadership in robotics, digitalization, and customer service, Arno's career is marked by impactful roles and significant achievements. As an Independent Advisor, he has guided SMEs through their automation journeys. His tenure as Group Vice President at ABB Robotics & Automation is notable for leading a global team of 1600, achieving double-digit growth through strategic initiatives and technology. Arno has also served as General Manager of ABB Robotics Spain, where he broadened market share. Arno is an independent advisor to Jacobi Robotics, Kogena, and PuntOferta. With an MBA from IMD Lausanne, Switzerland, and a B.Sc. in Industrial and Systems Engineering from the Instituto Tecnológico de Monterrey, Mexico, Arno's global perspective and expertise make him a valuable asset to Smartech Villas manufacturing automation aspirations.

Arturo Herrero, CCO: Arturo is a distinguished advisor in global Marketing and Sales, with a career spanning over two decades in leading multinational corporations through successful public offerings and international expansive growth to reach the Top Leader position in all of them. His journey is marked by passion, innovation, and a steadfast commitment to excellence. He has been CSO, CMO and SVP, playing a pivotal role in taking public three global  companies in Cleantech, achieving market valuations that surpassed expectations, TrinaSolar (TSL $2B), Jinko (JKS $3B), NXT (Nextracker $8B) . His approach involved engaging with stakeholders, attracting global investors. He has implemented market entry strategies leading to expansion in over 50 countries, brand dominance, leading sales teams to top global positions and billions USD in Revenues . Arturo holds a B. Sc. in Engineering from U. Polytechnic of Catalunya and B. Sc. in  Economics, and Business Administration from Pompeu Fabra. He's currently engaged in a Columbia University's Venture Capital Private Equity Master.

Luis de Leon COO: Luis is a seasoned COO with over 20 years of experience, known for driving industrialization and strategic growth in global organizations from startups to multinationals. A culturally aware and commercially focused leader, Luis is known for elevating manufacturing practices. His career highlights include spearheading operational excellence, achieving efficiencies, and leading international expansion efforts. He has led operational transformation at Indra S.A., strategic advancements at RUAG Space GmbH, and global operations at Hager. Luis is an advisor to the Loyal CV fund and NED, a drone company in Saudi Arabia. His educational background includes an MBA from Keller Graduate School of Management and a B.Sc. in Network and telecommunication Engineering Management from DeVry University, alongside executive education in Supply Chain Innovation and The Toyota Way.

Daniel Rodriguez EVP Projects:  Daniel is a highly accomplished construction management professional with 25 years of experience in construction project management, quality control, and process improvement. He is a Sr. Project Manager at PRECON focusing on modular homes. His prior roles include Director of Production at Modular Home, where he oversaw the construction of 150 chalets. Daniel has a strong background in civil engineering and team leadership, with skills in construction management, team leadership, execution control, and process improvement. His career spans multiple significant projects, including directing the construction of sports stadiums, residential buildings, and various public and private structures, showcasing his expertise in managing complex, high-value projects in challenging environments.

David Herranz EVP Architecture:   David Herranz is an acclaimed architect from IE University and the Technical University of Madrid (UPM), specializing in BIM (Building Information Modeling) methodology. His career trajectory is marked by significant tenures at leading firms such as BOD and ARUP, where he played a crucial role in pioneering BIM implementations for landmark projects. In 2018, David founded DHVarquitectos, a studio rapidly becoming synonymous with the design and development of industrialized, modular single-family homes. By leveraging the BIM system, his studio has successfully designed over 300 homes. David's professional journey reflects a commitment to blending traditional architectural wisdom with the forefront of technological innovation.

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